More about Advertising

Remember this post? It was about ads that ran supporting an extension of a tax break for wind powered energy companies. It was created by a lobby group. Big money.

Well big money is at it again, and once again, the motivation behind it is a little odd.

Remember when Phillip Morris, the company that owned Marlboro cigarettes (I'm not going to fact check, in order to represent my garbled understanding, or the way in which my memory remembers to the fullest), or some brands of cigarettes, had an entire ad campaign stating how bad smoking was for you? I assume it was a public relations thing, to say, we know there's a problem here, and we're not part of the problem, we just want your money.

Well Chevron is doing the same thing, there are ads in the metro, with Chevron's logo, with short, handwritten notes and pleasantly serious business types encouraging people to use less energy, to drive less, etc. Is the goal here to confuse? To introduce cognitive dissonance, so that people start to mix up who the bad guys are? It must be Shell or Citgo, I don't see them telling me to drive less.