Purple Cow

Right now I'm reading Purple Cow by Seth Godin. I got it in some ways to encourage my wife, (see her website in my list of links) in the area of marketing. I'd read The Big Moo, Godin's follow up book, before reading this one, and I think the moo was better than the cow, in some ways, since this book is clearly aimed at marketing execs and medium-large companies.

That's not to say the book doesn't translate to smaller companies or entrepreneurs, the author isn't so untalented, nor is he so apathetic to a potential market that he wouldn't include some good small examples, but the majority of the stories, examples, and advice are about and aimed at big businesses with big budgets, the people who make ads for television and print, as well as in some part those who use the internet to advertize.

I'm about half way maybe more than half way, and it's good reading, even for me the casual dabbler in cashie jobs. I don't have a quote from the book this time, but it's really short and an easy read. I'd encourage anyone to read it, if nothing else for the ability to make conversation with business suits.

I just started patching my neighbor's ceiling (and I'm charging way too little). She had an electrician install a new ceiling fan, not only in her living room, but also in her bedroom. He used a blunt tool to make a thin breach leading to the fan, and I find myself going along with a blade and cutting a straight strip so my patching job is made a little easier.